Advertising Portfolio
Varsity Cinema Advertising Pitch Booklet
Advertising will convince Drake University students to attend Varsity Cinema’s for the entertaining theater-going experience. Support will be the wide range of screenings catering to various consumer interests, personalities, and genres. The tone of the advertising will be encouraging and motivating.
Amazon Video Ad Storyboard
Advertising will persuade families with children that Amazon can help get them through the Pandemic. Support will be the many products that Amazon supplies. The tone will be inspirational and serious.
PSAid Static Image
Advertising will persuade philanthropic Americans with disposable income that cash donations provide the most impactful and immediate relief following an international disaster. Support will be how cash donations can uplift victims of natural disasters with the purchase of necessities during the process of rebuilding their community. The brand character of this product is helpful and supportive. The tone of the advertising will be emotional and inspirational.
Des Moines
Refugee Support
Advertising will convince members of the Des Moines community to participate in organized DSM Refugee support events. Support will be the increase in stability and comfort refugees receive from the volunteers. The tone of the advertising will be sincere and empowering.
Living History
Farms Posters
Advertising will persuade childless young adults 18-34 that Living History Farms provides a unique and immersive museum experience that everyone can enjoy. Support will be the different fun activities/opportunities that Living History Farms provides. Brand character is authentic and informative. The tone will be fun and lively.